![]() Jonathan Goldsmith is the most memorable actor, becoming a popular meme-I don’t always X, but when I do, I Y.Ĭampaign Goals Present as The Obvious Choice with Humor and Wit ![]() The Most Interesting Man in the World (Dos Equis)- A well traveled gentleman with refined tastes who claims to be the most interesting man in the world, served as a mascot for Don Equis beer from 2006-2018, with plans of reinventing him in the future.While the ad faced some controversy, it provided a shock factor and brought some relevance back to the Planters brand. He then was promptly reincarnated into Baby Nut, who now seems to be rapidly aging as he celebrated his 21st birthday in August of 2020 and now has even picked up a monocle. Peanut served as the Planters company’s mascot for over 100 years, up until his death in a Super Bowl commercial in January of 2020 due to a nutmobile accident. Peanut came to life as an anthropomorphic peanut mascot when schoolboy, Antonio Gentile, submitted his design to a Planters contest. But the airwaves are riddled with funny ideas rendered lame because of bad execution.” That’s not to say that great concepts don’t make for amazing ads. And, for me, execution almost always wins. Put simply, there are funny concepts, and there are funny executions. Sean McBride, EVP of Arnold Worldwide and Executive Creative Director of Progressive’s ads for the past five years told Forbes Magazine “I do think there are two fundamental factors that decide whether spots get laughs. Not only was the ad funny, but it was well executed and made an impact for more than 10 years. Flo (Progressive)- Flo is a fictional salesperson for Progressive played by actor and comedian Stephanie Courtney whose humor appealed to people’s emotions and brought attention and awareness to the brand.Here are a few examples of the best brand mascots: Brand mascots have been used in some of the best ad campaigns and funniest commercials ever created. In ’s "The Obvious Choice" campaign, he comes to life in one of the funniest advertisements and best advertising mascots of the last century. Growing Brand Value through Funny AdvertisementsĬaptain Obvious has existed virtually in popular culture since the ’90s as a sarcastic, playful name to call people who state the obvious. We’re very proud to have worked on this and loved seeing it grow."īehind the scenes of "The Obvious Choice" with The Wade Brothers and Brandon Moynihan From Funny Commercials to Luxury AdvertisementsĪlthough “The Obvious Choice” campaign was humorous, The Wade Brothers have filmed and directed serious luxury advertising campaigns for major name brands such as Toyota, Nike Middle East, Audi, and Bacardi, to name a few. We love having a part in redefining brands and how they present themselves. The Wade Brothers have a long list of clients we have either launched or re-branded. Now running for 7+ years and doesn’t look to be slowing down. We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success. Lyndon Wade remarks, "We launched this campaign globally with Crispin Porter. Those qualities and the amazing way they come together are immediately recognizable in “The Obvious Choice.” The more eccentric Lyndon Wade directs and brings fantasy, irony, and humor to the creative aspects of a given project. ![]() Realistic Lindsey Wade prefers to conquer the camerawork and create authentic images with a graphic finish. The director and photographer brothers have a unique vision of their own, but the family dynamic brings harmony to the images they create. “We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success.” Lyndon Wade,
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